Backing Up Your Social Media

Social media outlets are practically a dime a dozen. Excluding ones that are pretty stable right now (Twitter, Facebook, etc.), most of them will either fail or get bought. The problem is that your data, your content, typically dies when they do.

As an individual you might not care too much if one of the niche services fails. As a business who relies on social media, however, you should care.

Every post to Twitter or Facebook or Blogger or (insert whatever services you use here) represents effort spent to promote your brand. That effort is probably from paid staff (because nobody lets interns have the keys to their global brand, right?) and represents some cost as a result. Cultivated Facebook campaigns, Twitter conversations, Pinterest boards, all represent a combination of your effort and community participation.

When a service goes away, so does the money and effort you spent to cultivate it. So does the community feedback that demonstrates to others that yours is a good brand. So does any SEO benefit it may be giving you. So does the content you created.

I regularly ask social media practitioners how they back up all the data they post to these services and it almost always results in blank stares.

Most organizations make some effort to back up their marketing or sales materials, in addition to their intellectual property, but for some reason social media is left out in the cold.

I'll cover some examples of what I have done and do, along with some tips on how you can plan for your own back-up.

Twitter

Twitter allows you to produce an archive of all your tweets whenever you request it. What you will get is a link to download a ZIP archive which contains a completely stand-alone web site that allows you to see all your tweets. You can use this site right from your computer with no internet connection.

I suggest taking it one step further and creating a folder on your public web site so you and all your team (and even the general public if you want to share the address) can access all of your tweets at any time from any where. This method will also allow you to search all your tweets instead of being limited by Twitter's own date restrictions on searches. For example, I have my Twitter archive at AdrianRoselli.com/Tweets.

Tweets in the archive contain the full content of the original tweet, but do not contain any of the replies to, favorites of, or re-tweets of your tweets. They do, however, link you directly to the tweet at Twitter.com so you can get all that information.

As part of your job as a social media manager I recommend you set up a calendar reminder for the first of each month (or whenever works for you) to download and store your Twitter archive.

Facebook

Facebook also allows you to create an archive of everything you have posted, including photos, videos, wall posts, messages and chat conversations along with the names of your Facebook friends. It does not include comments you've left on the posts of others. An expanded archive option also provides historic information such as your IP addresses for when you have logged into Facebook.

As such, I recommend against posting your entire Facebook archive to your web site as it will probably contain information that you have opted to not share with the general public (especially since it can also contain other people's private information).

I should note that I am talking about a personal profile here, not a business profile. So far I have been unable to find information on how to archive a business/organization profile. Suggestions are welcome.

[Your Blog Here]

Quite a lot of social media involves maintaining a blog. This blog may exist on any one of many platforms, including one you've built yourself. For this example, I am talking about a blog that you host elsewhere, probably for free, such as an option from Wordpress or Blogger, among others.

In an ideal scenario you will have secured a blog sub-domain, such as blog.adrianroselli.com. This is the first step to having some portability and control should your blogging platform go away. It won't be so easy to get adrianroselli.blogger.com if Blogger goes away, mostly because I don't own (and likely would be unable to purchase) the domain blogger.com.

If your blog platform does go away and you have some advance notice, you have some options to get your content before it is lost. Some platforms will offer you a way to get all your content out and other platforms may offer you a way to import that content. If your failing platform doesn't offer an archive, you can always spider the content using a tool like HTTrack.

Ideally you'll want to recreate your content on your new blogging platform, so make sure you also recreate the same page addresses (most of the blogging tools allow you to create a custom page address, though it will be a manual process). In this scenario, any inbound links won't be broken. For those cases where you cannot replicate the page addresses, explore options to create custom redirections with your new blog provider or, if it's on your own server, through server-level mappings.

Pinterest, Tumblr, Instagram, and Other Services

I have used many services over the years, in particular services targeted at image sharing. I have used Brightkite, Plyce, Picplz, Posterous and am now on to Tumblr. With the exception of Tumblr (so far), they have all gone away. I haven't lost my images, however. In the case of Brightkite they made everything available for download for quite some time and in a structured format. Picplz offered the same, but not until many users raised a stink and followed its founder to his next gig to push their point. Posterous made its site available as a static HTML archive.

Had these sites not made the content available, however, I still had a plan to get everything out. I simply spidered my profile page for each site using a tool (HTTrack again) that converts it all to static HTML. In short, I captured every page and every image to a format that I could simply post on my own site or view on my local computer (as I did with Picplz and Posterous). While I cannot replicate the old addresses (similar to the case with a blog domain), I can at least make my content available should I want to reference it again.

When Pinterest or Instagram or Tumblr or insert-service-here announces it is going away, I will simply fire up the same tool and begin my archive process. Each service may very well offer a tool to do this, but I'd rather make sure I have it just in case they don't. In addition, sometimes it's more work to process a stack of JSON files than it is to simply spider the site and post it somewhere on your own site.

Related Bits

• Startups should bend over backwards to let users take their data after they shut down [Updated], June 3, 2012 at The Next Web.
• Proposed Standards for the Care and Feeding of User Generated Content, June 25, 2012 at Zeldman.com
• You Get What You Pay For, December 17, 2010 by me.

Too lazy to read Terms of Service. Just going to upload videos to Vine & Instagram at the same time and let them fight about who owns them.

— Adrian Roselli (@aardrian) June 20, 2013

Picplz Shutting Down, as Free Services Often Do

Picplz is a photo/image editing and sharing app/service that has been compared to Instagram and long referred to as the Android alternative (Instagram didn't support Android until recently).

At 10:17pm EST on a Friday night (last night), June 1, Picplz sent out the following cryptic tweet:

tmblr.co/ZUq_PyMaUlXD

— picplz (@picplz) June 2, 2012

Even though I hate shortened-URL-only tweets, Picplz doesn't tweet often so I followed it to read this in the brief blog post:

On July 3, 2012, picplz will shut down permanently, and all photos and user data will be deleted. Until then, users may download their own photos by clicking on the download link next to each photo in their photo feed.

And that's it. Just about a month before it's gone. Just over 30 days to manually download each one of my photos.

My take? Oh well. It's a free service that just saw the darling of the photo manipulation and sharing space (Instagram) get bought up for an absurd amount of money. I suspect Picplz just gave up. I knew going into it that at some point I'd have to pull my stuff out (hence my regular requests on the support forum for an RSS feed of my full history).

In December 2010 I wrote about our reliance on and sense of entitlement to free services in You Get What You Pay For. This is the same thing. It's a perfect example of how you need to be prepared from the start that your favorite free service will change or go away. When it does, don't expect great (or even good or maybe any) notice or customer service.

Years ago I started using Brightkite to post images (and track my travels, share them with Twitter and Facebook, live as an online gallery, feed to mapping services, etc.). When Brightkite went away I dabbled in Gowalla and sensed its demise, so tried out Plyce, which also changed direction. I found Picplz and still dabbled in others just in case Picplz went away. Now I just need to choose my next photo posting platform and hope I can get a couple years out of that one, too.

In the meantime, I will be writing a script to wade through my 1,400+ Picplz photos and pull down all my images, descriptions and geo-data. Considering I paid nothing to use the service for over a year and a half, I think this is a fair cost to me.

Related

• You Get What You Pay For
• Brightkite Yields to Foursquare, Gowalla, Etc.
• Brightkite Changes Direction
• Why We Check In: The Reasons People Use Location-Based Social Networks (my Brightkite use is referenced in the article)
• Brightkite Tries Another Angle

Update: Sunday, June 3, 2012

This post got a lot of traffic overnight and didn't realize why at first. It seems I scooped the regular tech news outlets and so for a while this post was the only one out there. Cool. These other posts have popped up since then:

• PicPlz shutting down permanently on July 3rd, all photos to be deleted pre-fireworks at Engadget.
• Photo-sharing service Picplz to shut down on 3 July at TheNextWeb.
• The Instagram Effect? Mobile Photo Sharing App PicPlz To Shut Down Permanently On July 3 at TechCrunch.
• Photo Sharing App Picplz to Shut Down on July 3 at Mashable.
• Photo-sharing app PicPlz calling it quits on July 3 at GigaOM.
• Instagram Competitor picplz Shutting Down July 3rd at Geekosystem.

Interestingly, less than two months ago Lifehacker ran the article Don't Bother with Instagram; Here are Five Better Alternatives for Android. Of those five, Picplz is going away and Lightbox Photos got gobbled up by Facebook.

Update: Sunday, June 3, 2012, 11:20pm

Earlier tonight Picplz tweeted out some hope for those of us with lots of photos who don't really have the time to download each photo individually:

Also, soon we will provide an export solution as a thanks to you, our loyal and devoted users. We already miss you.

— picplz (@picplz) June 3, 2012

Update: June 15, 2012

Picplz notified users (via another cryptic tweet that led to a blog post) on Wednesday that it would make each user's photo archive available as a download. Users would be notified via email when their archives were ready. I received my email late last night and am in the process of downloading my 1.5GB archive now (so I have no idea the formats of anything).

You Get What You Pay For

First off, let me apologize for ending the title of this post with a preposition. I am playing off an idiom, so I think I have some leeway. Besides, "You get that for which you pay" just doesn't roll off the tongue.

In the last week I have watched two free web services I use announce (in some fashion) that they are going away. This has caused a good deal of frustration and anger on behalf of users. And it's all just a repeat of things I have seen on the web for 15 years now.

I have watched the Brightkite blog, Facebook page and Brightkite/Twitter accounts get hammered with angry and abusive comments from users (Brightkite Yields to Foursquare, Gowalla, Etc.).

I have watched on Twitter as people have derided Yahoo's decision to shut down del.icio.us, the place where they have shared and stored bookmarks for years (Leaked Slide Shows Yahoo Is Killing Delicious & Other Web Apps at Mashable).

I felt vindicated when Google decided to pull the plug on Google Wave, partly owing to the fact that nobody could quite figure out how to wield something that was a floor wax and a dessert topping all in one (Google Wave is Dead at ReadWriteWeb).

I have watched as some of the URL shorteners on which we have come to rely for services like Twitter have announced that they are going away, or have just disappeared (List of URL Shorteners Grows Shortener).

I, and perhaps the entire web, breathed a sigh of relief when Geocities announced it was going to take a dirt nap — and finally did (Wait - GeoCities Still Exists?).

I remember when both Hotmail and Yahoo decided it was time to start charging for access to some of the more enhanced features of the free email they offered users (Say Goodbye to Free Email).

I saw people panic when they might lose access to all sorts of free video, photos, and even text content from CNN, Salon, and others (End of the Free Content Ride?).

We Get It; You've Been There, What's Your Point?

These services all have a couple key things in common:

1. Users have put a lot of time, energy, and apparently emotion into these services.
2. They are free.

The second point, in my opinion, should mitigate the first point. If you as a user are not paying to use a service, then is it a wise decision to build your social life or your business around it? Do you as a user not realize that these organizations owe you nothing?

As Brightkite announced the shuttering of its core service with only a week heads-up, they were kind enough to allow users to grab their data via RSS feeds. Yahoo hasn't even formalized the future of del.icio.us, but already fans have found a way to grab the data. But in both of these cases, if you as a user aren't backing up your data, keeping an archive, or storing it elsewhere, whose fault is it really that you might lose it all?

Is it wise to build a social media marketing campaign on Facebook, a platform notorious for changing the rules (features, privacy controls, layout, etc.) on a whim? Is relying on a free URL shortener service a good idea as the only method to present links to your highly developed web marketing campaigns? Should you really run your entire business on the features offered by Gmail, Google Calendar, Google Docs, etc? If you have to alert staff/friends/partners to something important in a timely fashion, can you really trust Twitter to do what you need?

The culture of the web (nee Internet) has always been one of an open and sharing environment, where people and organizations post information that they understand will be shared/borrowed/stolen/derided. Somehow users of the web have come to expect that everything is, or should be, free. Look at the proliferation of sites to steal movies and music as an example on one end of the spectrum. On the other end is the reliance on Wikipedia by every school kid across the country instead of a purchased encyclopedia.

Let's all take some time to evaluate our plans and what we are doing. When that vendor who builds Facebook campaigns comes back to tell you that what he/she built last year won't work this year due to a Facebook change, there is your cost. When you have to take time from your real work to download all your bookmarks just so you can try to find a way to share them again or even get them into your browser, there is your cost. When you build a business on the back of a Twitter API and have to retool your entire platform due to an arbitrary change in how you call the service, there is your cost. When your Google Doc is sitting in "the cloud" and you're sitting in a meeting without wifi just before you have to present it, there is your cost.

This cost, however, ignores something that can't be measured on your end with dollars. The cost of sharing your personal information, your activities, your habits, are all your daily cost for using many of these services.

You may be under the impression that I have something against these free services. The use of this very blog should tell you otherwise. Instead I have something against users who have an expectation of free, top-notch service from organizations who are really only around as far as their cash flow can sustain them.

I keep my bookmarks on my local machine and just share the files between computers. I have been archiving my Brightkite photos since I started using the service, and archiving the posts to Twitter and Facebook, all the while backing up my Twitter stream. I use locally-installed software (MS Word, OpenOffice) writing to generic formats (RTF, etc.) and keep the files I need where I can access them (file vault on my site). I pay for a personal email service in addition to maintaining a free one. Other than Twitter, with its character limits, I avoid URL shorteners (and have no interest in rolling my own). I signed up for Diaspora in the hopes that I can funnel all my social media chaos to the one place I can take it with me. I keep a landline in my house so when the power goes out I can still make a phone call to 911.

I don't tweet my disgust when Facebook changes its layout. I don't post angry comments on Brightkite's wall when they kill a service. I don't try to organize people to take their time to rebuild Google Wave when I cannot. I don't punch my co-worker when he buys me a sandwich and the deli failed to exclude the mayo.

Let's all take some personal responsibility and stop relying solely on something simply because it's free. Your favorite free thing is different or gone (or will be). Suck it up and move on.

Update: January 10, 2011

Alex Williams at ReadWriteWeb echoes the general theme of expecting free stuff in the post "Dimdim: The Risk of Using A Free Service."

Update: January 12, 2011

Free sometimes means "full of malware and viruses," even when you are just installing free themes for your blog: Why You Should Never Search For Free WordPress Themes in Google or Anywhere Else

Update: January 2, 2014

Jeffrey Zeldman explains the process in a narrative: The Black Hole of The Valley

Brightkite Yields to Foursquare, Gowalla, Etc.

Brighkite has made an announcement today that affects me and a handful of other people (not counting all the people on Facebook whose timelines I inadvertently spam): Brightkite is dropping check-ins, posts and streams.

Brightkite started 3 years ago with a Twitter-like ability to share your random musings. However, it took the Twitter idea further and integrated built-in photo sharing and geolocation for each post. It was a while before Twitter even opted to offer location in tweets, and it still relies on third-party services to link photos. Brightkite also allowed for comments on posts and more robust friend (and fan) management. But being better or first didn't quite count (which reminds me, does anyone have a Betamax VCR I can borrow?). From Brightkite regarding place check-ins, photos, and user/place streams:

These features were the defining element to our company 2 and 3 years ago, but we no longer believe they are sufficiently unique or defining to be our focus, so we are dropping them.

Brightkite itself is not going away. It will focus on its group text feature, something for which I do not have any need. I did practically eulogize the loss of these features three months ago when Brightkite announced its first change in direction (Brightkite Changes Direction). I'll spare you the recap.

Others Starting to Offer Similar Features

This isn't the only change in the location-based social media space, however. The idea of attaching photos to places and not just tweets has been gaining traction. Last March, Gowalla offered the ability to attach photos to a place (The Location-Based Wars Rage On: Gowalla Adds Comments, Photos & More). Users checking in to a place can see images from other users or contribute their own. The interface for the mobile application is a bit clunky, and it's not a major feature of the service, but it re-creates some of what we saw in Brighkite.

Gowalla announced just a few days ago that it is going to integrate with Foursquare and Facebook places, allowing users to see their friends in one stream of activity. This is a converse of the single-point check-in service offered by Check.in, offered by Brighkite, that allows users to check in to Brighkite, Foursquare and Gowalla at once using some place matching tricks.

Just yesterday Mashable posted a theory that Foursquare is going to add photo sharing, based on a screen shot from a user and comments made by the Foursquare CEO about new features in the works. If Foursquare is really offering this feature, it essentially re-creates a core feature of Brigktkite. Whether it will offer a stream of photos with comments is anyone's guess. If it does pan out, it keeps Foursquare ahead of Gowalla, owing partly to Foursquare's Tips feature (Brightkite Photo Tips, anyone?).

Gowalla and Foursquare aren't the only players in the location-based world of photos. For those who know me, Foodspotting is right up my alley, allowing users to post food photos that are associated with food venues. SCVNGR also allows people to post photos with places as part of its overall game model, awarding points for the activity. There just isn't a good way to access those photos for users who are just checking in to a place to play the game. Facebook Places tries to offer some of these features, but it gets lost in the mountain of other things users can do on Facebook and certainly has its own batch of privacy issues beyond just giving up your location.

While users can now associate a tweet with a place and post a photo readily from their mobile phones, the existing photo sharing services don't provide a way to see all images associated with a place. That is why place-centric services are starting to see the value of relying on user-generated imagery to bolster their core offering — checking in to places. In the end, being able to see photos of food, the venue, the crowd, the lighting, specials, and the local drunk may be far more compelling reasons to use a check-in service than earning badges or pins.

That Brighkite is stepping away from this saddens me, but there are clearly going to be others offering at least some of those core features in the near future.

Related Articles:

• Thanksgiving and Social Media, Redux
• Brightkite Changes Direction
• Why We Check In: The Reasons People Use Location-Based Social Networks (my Brightkite use is referenced in the article)
• Securing Facebook Places (from Your Friends)
• Twitter Pushes into Places
• Travelogues, Places and Meetups
• Brightkite Tries Another Angle
• The Future of Check-ins at evolt.org
• Mapping Location-Based Social Media at evolt.org
• Real World Hyperlinks at evolt.org
• Don't Let Social Media Get You Robbed (or Stalked)
• Enjoying Thanksgiving with Social Media
• We are thankful for... at the Brightkite blog

Thanksgiving and Social Media, Redux

I finally get to eat.

Two years ago I hosted Thanksgiving dinner in my shoebox of a house and managed to pull it off without setting anyone on fire. Back then, my experience with social media was limited and my favorite social media tool was Brightkite.

In addition to a free meal, my family also got to experience some of the potential of social media in the form of the Brightkite wall, which was a constant stream of posts and photos from Thanksgiving meals across the country. Amazingly, they sat transfixed as it scrolled across my TV and they got a kick out of seeing a slice of everyone else's holiday.

Watching the Brightkite wall, waiting for guests.

Last year I wrote up a blog post, Enjoying Thanksgiving with Social Media, that detailed my previous year's experience and it was picked up by Brightkite on their blog: We are thankful for.... They were even kind enough to provide a link to a Brightkite wall with some search terms already selected (Brightkite only). That was back when Brightkite was still enjoying a fair amount of photo postings and had not been thoroughly overrun with spammers.

Mashable, the site for all things social media related, posted an article titled HOW TO: Plan the Perfect Thanksgiving With the Help of Social Media (although the title tag says "social web"). The article, however, has little to do with social media and instead talks about web sites focused on helping you prepare meals, travel, and generally survive the holiday chaos.

If you prefer the idea of a wall showing all the latest Thanksgiving tweets, many Twitter tools allow you to follow specific terms and hashtags, meaning you can build your own if you already have one of those tools. If you want something a little more interesting, the Brighkite wall still works and allows you to aggregate tweets in addition to posts from Brightkite. TwitterFall is another projection-friendly (or TV-screen-friendly) option for viewing tweets in a cascade down your screen. There will be more noise (spam) on it than two years ago, but it's at least a way to see live posts come through. Sadly, there is no way to aggregate all the photos that make it to Gowalla, the various Twitter image services, Facebook, and so on. But then, it's probably better to spend time with the family anyway.

I'm resisting the urge to turn this into a post about the TSA pat-down policies and the opt-out day that many are calling for on the web that coincides with the start of holiday travel, but if you want to cash in on the chaos via a new Foursquare badge, then you may just need to check in to an airport some time over the next couple days. We'll see if I get it when I do an airport run shortly...

Location-Based SM Examples in the Real World (at evolt.org)

Whenever I speak about social media I usually field a few questions related to the location-based social media services. These include Foursquare, SCVNGR, Gowalla, Brightkite, Loopt, and now Facebook Places. The questions revolve around who is using them and why. While it's possible to see and explain the potential in these services, sometimes tangible examples are needed, and usually more than just explaining how awesome drink specials can be once you're the "mayor" of a venue. I wrote up some examples for evolt.org, and the article is now live on the site. The examples I use:

• The Ferris Bueller's Day Off Movie Experience
• NFL
• National Post at Toronto International Film Festival (TIFF)
• Universities
• STD Testing

Of course, the day after I wrote this article, more stories came out about location-based services and real world applications, but I'll save those for a follow-up article. Now go read the article: Location-Based SM Examples in the Real World

Brightkite Changes Direction

Brighkite has rolled out a new home page today, and for those of us familiar with its old home page, gone are the sample check-ins and photos from your area. Instead, the home page is pushing its group text feature.

In a blog post announcing the change, Brightkite acknowledges that the check-in has become a standard and expected feature of some services, and nearly all services are offering some sort of location tie-in.

Brightkite says it will focus on the following:

Improving mobile messaging

Text messaging hadn't altered for 20 years, but we've changed that. A principle focus is to push the boundaries of text messaging with groups, location, images and more.

Sharing location

Location is the foundation of Brightkite and remains a core focus. You will see location in everything we do — from product to local discounts and promotions. We allow you to share your location broadly to your social networks and with Group Text privately to a hand-picked group of friends.

Places

We will continue to ensure that we snap you to the right place — making sure that we have the broadest, most accurate selection of places and can propose the right place(s) based on your location and location history.

Brightkite also says it will now partner to provide these services:

Social graphs

We don't have ambitions to become the latest social graph. We believe that you carry around a great social graph in your pocket (your phone's contact list) and recognize that you've spent a lot of effort building out at least one other social network (for many of us this is Facebook). So, we wont require your friends to join Brightkite to use the service and we’ll leverage the networks of friends you’ve already built elsewhere.

Check-in

We pioneered the check-in several years ago, but as we've said believe it is now a commodity. Expect to see less and less emphasis on checking in on Brightkite, and associated streams of user content. Where appropriate, we'll support checking in to third party services like Facebook and Foursquare. This is an extension of the philosophy we started with check.in in the Spring. Keep a look out for some great new Brightkite features using the Facebook API for check-ins.

My primary use of Brightkite over the last two years has been to track my location through photos. The fact that Brightkite always did what Twitter does but also natively supported photos and location made it a natural choice as I bounced around the globe, tracking my journeys on maps in real-time for friends and family (ok, mostly just family). The fact that I could do it all from my sad little mobile phone via a mobile browser and email made it all the more appealing. Seeing comments on each photo from various people as I went, before I even had Facebook, made it somewhat interactive as well.

I've watched Brightkite try some new things, including the Brightkite Wall, Group Text, Photo Tips, Badges of their own, sponsored Badges, Check.in, and even augmented reality integration. I've also watched them struggle with spam, a highly problematic upgrade, and a drop in its user base (probably to other services).

Brightkite gives no indication that the core location-based photo service on which I rely is going away, but if or when that does, I will be sad to see it go. Thankfully I've done a good job of pulling the KML feeds of my trips to local files, along with the images. At least I wouldn't be losing anything I've done, just my ability to continue. And my friends would no longer be inundated with my food photos.

Related Articles:

• Why We Check In: The Reasons People Use Location-Based Social Networks (my Brightkite use is referenced in the article)
• Travelogues, Places and Meetups
• Brightkite Tries Another Angle
• The Future of Check-ins at evolt.org
• Mapping Location-Based Social Media at evolt.org
• Real World Hyperlinks at evolt.org
• Don't Let Social Media Get You Robbed (or Stalked)
• Enjoying Thanksgiving with Social Media
• We are thankful for... at the Brightkite blog

Example Maps Fed from Brighkite

Pardon the constricted boxes, these maps look much better with a much wider layout than this blog template allows. Just drag around in the boxes to see more.

Social Media Day in Buffalo #smdayBUF

Back in early June, the web site Mashable, known for reporting on all sorts of things related to social media among its other topics, posted an idea for creating a worldwide social media day (Join Mashable in Celebrating Social Media Day). They quickly mobilized some major cities for an event, and for smaller markets supported them with a Mashable-sponsored Meetup site (Meetup is the platform used to organize all sorts of real-life meetings based around random ideas).

Over here in Buffalo, a group of people mobilized about halfway through the month to start planning an event here in town. In record time, they got a Meetup page built, created a Twitter hashtag for the event, secured a venue, hired a DJ, and managed to trick social-media-savvy businesses into donating goods for an auction. All of this was managed using Twitter and the Meetup Buffalo page. @veganjesus (Norm Boyer) even set up a Foursquare venue just for the event (sadly, not everyone knew, so no swarm badge unlock). While my plan was to just enjoy the evening, I got pressed into service trying to make a Twitter wall, and simply cheated and used a Brighkite wall instead (yes, that was my sole contribution).

With only 50 RSVPs, one media outlet reported 140+ guests, and it seemed like far more than that cycling through the night. Scheduled for only two hours, the event went past midnight and turned out to be a huge success as people, many of whom had never met face to face but knew each other online, ended up getting along quite well, sometimes with surprising results.

You can surf the tweets that kept popping up all night with the local hashtag #smdayBUF.

In case you haven't figured it out by now, this post is really just a quick recap of the night and a great way to link to all the people who contributed something to the event. Catch all those links below, after you watch this Skunkpost video with some interesting interviews:

I suggest you jump to 2:26 and look for the burning question I posted a couple times over the course of the night. If the embed didn't work for you, watch the video on the Skunkpost site.

The event organizers: @skunkworks716 (Keith Stephen), @KatieKraw (Katie Krawczyk), @BlockClub (Patrick Finan), @Wingalls (Will Ingalls), @Djlopro (DJ LoPro), @TonyCityLove (Tony Maggiotto, Jr.), and @arampino (Amber Rampino). There were many others who helped out, lent support, provided gear, took photos, ate the food, stole some prizes, made the AV work, danced, and so on. In all, it truly was a community effort.

If you were there and you left early (say, before midnight), then you missed a good breakdance battle.

Related links:

• Photos from Clark Dever
• Social Media Day in Buffalo, NY Photos – #smdayBUF #smday (Clark Dever's blog)
• Photos from Block Club
• Happy Social Media Day! (Day-of announcements at Mashable for the worldwide activities)
• Buffalo Gets Social on June 30 (Announcement at Buffalo Rising)
• Facebook, Twitter, Myspace Celebration in Buffalo (Written story by local CBS affiliate, WGRZ)

Update: Read all about #smdayBUF 2.0, held on Tuesday, July 27 at Templeton Landing, as covered in the post Event Profile: #smdayBUF & #smdayBUF 2.0 by @TonyCityLove (Tony Maggiotto, Jr.). It even has a couple of my photos from the event.

Travelogues, Places and Meetups

Today on ReadWriteWeb, Marshall Kirkpatrick (Co-Editor and Vice President of Content Development) has posted an article titled Why We Check In: The Reasons People Use Location Based Social Networks. In the article he explores why people use services like Foursquare and Gowalla to post their physical location for the world to see. Given that Facebook is planning to add location features and Twitter is pushing its own Twitter Places feature, this is a question many people ask — including those who use the services. As a regular user, I am often asked why and this time I had an opportunity to provide an answer for this article.

Marshall put the question out on the Twitters (yes, I am being ironical), and thanks to a retweet, it came my way. I responded with a couple tweets (below) about using Brightkite as my own travelogue. I thought what I was talking about was relatively unique. Apparently so did Marshall, because he comments on how many people made similar statements, about how they also used these services as some form of personal history.

My ego aside, which I suspect we all know is no small task, the article also discusses how the game nature of some services motivates people, while the human connection (almost forced serendipity) is a motivator for others. While the article isn't exactly scientific (at all), his polling certainly demonstrates some trends. Though there are no big surprises, the anecdotal examples are interesting.

Meanwhile, over at Mashable there is an article discussing Twitter Places, What Twitter Places Means for the Future of Location. You may recall me wondering how Twitter Places in its current form can really take over the world of location-social media in my post Twitter Pushes into Places. Mashable offers some reasons to ponder:

1. Location-Sharing to Become Mainstream
2. Boost Interest in Geo-location Apps
3. Promoted Places

In these examples, it's not that Twitter is going to take the lead, but instead that Twitter is simply going to use its "star power" to popularize and legitimize things we are already doing, or that other services are already doing.

While I've got you thinking about all these interesting bits related to location-based social media (we really need a simpler, universal name for that), take a look at this article from ReadWriteWeb: Is Geofencing the Next Evolution for Location Apps? Location Labs Thinks So. It essentially describes the thing I've always wanted Brightkite to do — notify me when I or a friend have entered some geographic area or zone and let us know each other is there. Certainly there is more to the service than this, but even if all you want is auto-checkins, then you may want to read this article.

If you've made it this far, then you may actually be interested in this stuff. If so, and you are interested in meeting people in your area who play and/or work in this space, Mashable is sponsoring a worldwide social media meetup on Wednesday, June 30. Many cities are getting in on the action. In fact, you could come to Buffalo and participate in our Mashable Meetup. If you don't, you'll be just like the other 6 billion people on the planet, and that's ok.

Brightkite Tries Another Angle

Brightkite is working to be more relevant to the average web surfer using its image-happy almost-food-centric users by allowing them to post tips to venues (Tippety Top. Brighkite launches photo-tips). Oddly, as a Brightkite user, I first heard about this from Mashable (Brightkite Launches Location-Based Photo Tips), and then pestered Brighkite about this until it posted the announcement to the official blog hours later (I'm not implying that I caused Brightkite to post it, I am not that awesome).

Brightkite does not share venues with Foursquare or Gowalla, but thanks to its Check.in service, which allows you to check in to all three services at once, we know they are capable of matching places. Unfortunately, the new Photo Tips feature doesn't leverage the Check.in service (or its functionality), meaning it really won't lure users from Foursquare or Gowalla to use it in place of (or in addition to) their current check-in and tip-posting behavior on those services.

Looking through this new feature, I also cannot figure out how to turn old photos into tips, and while I asked Brightkite on its blog post and via the service (and Brightkite is usually rather responsive), I've heard nothing back yet. That means a couple years of tracking food at my favorite local Italian restaurant isn't being treated as a tip for that venue.

New photos can be updated and flagged as a tip right off the bat. Unfortunately, I use a Windows Mobile phone, where there is no Brightkite app, which means I have to email my photos into the service. Using this method, there is no way to flag a photo as a tip, making my first issue more important.

How this may integrate with services like Loopt, Foursquare, Gowalla and so on is anybody's guess. As a user, you really need to have some familiarity with the site to find tips, and there is no indication how they will make this repository available through Google or other similar search engines for users who have never heard of Brightkite. Interestingly, I currently add tips to a venue in Foursquare and add the URL of my Brightkite photo. It's not efficient, but it's some way to share the data. I will continue to use that method until I can see how this new feature will actually work.

The Future of Check-ins (at evolt.org)

Last week Mashable featured a post asking if location-based services are all just hype. Continuing the geolocation theme Mashable has a new post, What the Future Holds for the Checkin, by a guest blogger/columnist. I have a reservations about how well this article delves into future opportunities, so I just toss a few out here.

Please header over to evolt.org to read my article, The Future of Check-ins. It will only be there for eternity, or until the world ends, so make sure you head over there soon. To make sure you see this link, I am repeating it:

Read The Future of Check-ins at evolt.org

Too Much Hype over Location-Based Services?

Chris Treadaway is founder and CEO of Lasso, a "hyper-local advertising platform for media outlets and small businesses." He was recently on a panel in Austin, Texas with Gowalla CEO Josh Williams, where he may have seemed like a buzz kill to many in the crowd.

Chris tells his story in a post on Mashable titled Are Location-Based Services All Hype? As an avid user of Foursquare, Brightkite and to a lesser extent Gowalla (and the quasi-aggregator Check.in), you might be surprised to hear that I tend to agree. Not that the concept is hype, but that the potential for monetizing it is hype.

In his commentary he offers some metrics that we don't see today, but that can provide real-time (or near-real-time) feedback on how location-based applications are being used:

• Percent of Active Users: What is the percentage of users who have checked in during the last day? The last week? This will give us an indication of utility and/or fatigue.
• Revenue: Exactly how is all of this translating into revenue? For the LBS app companies? For brands that advertise? For local businesses?
• Average Number of Checkins Per Day: How often do people check in? Is this derivative metric improving or declining? This will tell us about the value proposition of checking in for the average consumer.
• Time Spent in Application: What is the average time spent per day inside the application per user? This informs the market about the experience consumers have with the application and how well it captures users' attention.
• Percent of Users Who Have Been Inactive Over the Last Month: How many people installed a location-based app but got tired of it and now no longer effectively use it?

While I don't agree with some of his assertions about what motivates people to use these services, the article is a good read from someone who is in the industry and trying to survive off it.

Related

• Mapping Location-Based Social Media (this article is also at evolt.org)
• Don't Let Social Media Get You Robbed (or Stalked)

Mapping Location-Based Social Media

If you have been paying any attention to the social media space for the last few years, then you've watched the rise in location-based social media. A few years ago Loopt and Brighkite offered the ability for users to check in to a physical location. Then came Google Latitude, Foursquare and Gowalla. Each one had its selling point — games, competition, badges, pins, notifying when your friends are near, creating a history of your travels, and so on.

Part of the appeal of these tools is seeing where you have been, almost like a travelogue for a person, as well as tracking others (friends or family). Brighkite, for example, has offered a GeoRSS/KML feed for some time that you can feed into Google Maps or MapQuest, or really anything that can read the geo-tagged posts. It has taken some time, but the rest of the web is finally catching up:

• Twitter is asking for your location, and displaying map links with tweets.
• Facebook has announced its intent to track location.
• Smart phone utilities are popping up to make it easier to track activity in a place.

Go ahead and read the rest of the article (and see the swanky screen shots) at evolt.org: Mapping Location-Based Social Media

"Real World Hyperlinks" Article at evolt.org

You may be wondering what this graphic means. Perhaps it's your first time seeing it, but perhaps you've seen it here and there and not understood its significance. It is called a Quick Response Code, or QR code. If you've got a cell phone camera and a reader (many already do), then you can use this little guy as a hyperlink in the real world.

I've got more history, examples, suggestions, and even a glimpse at the competing code Microsoft is pushing all in my new article over at evolt.org: Real World Hyperlinks

Don't Let Social Media Get You Robbed (or Stalked)

If you are one of the millions of people using social media to report where you are, you may have been tuned in to all the buzz lately about the site Please Rob Me. The concept is very simple, when you use applications like Gowalla, Foursquare, Brighkite, Loopt or anything else that broadcasts your location, you run the risk of telling the world that you aren't at home and it's ripe for the picking. You can compound it by advertising to potential stalkers (not much of an issue for me, but certainly if you're popular).

The geolocation features built into these applications not only tell people where you are, but if they have any familiarity with you, the area, or just spend a few minutes reading your history, they can pretty quickly posit for how long you will be away. This isn't limited to just geolocation-broadcasting services — you can just as easily use Twitter or Facebook (among others) to inadvertently tell people you are away from home or at a particular place.

That it took all the press around the Please Rob Me site to cause people to consider this is almost laughable. Granted, the site is pretty overt in how it conveniently aggregates all the data for visitors, but it's not doing anything that an interested party couldn't do on his or her own in a few minutes. All the site does is show all the Tweets from Foursquare users as they check in — not very complex. To quote from its Why page:

The danger is publicly telling people where you are. This is because it leaves one place you're definitely not... home. So here we are; on one end we're leaving lights on when we're going on a holiday, and on the other we're telling everybody on the internet we're not home.

So how can you enjoy social media with geolocation features and still minimize your risk?

Techniques for Safe Check-ins

These are just three options. I employ each of these and find them fairly easy to follow. None of these will stop the old fashioned thief (who doesn't use social media), but they can make it a little harder for those casing you online.

Time Shift

Remember, you don't have to check in to a location as soon as you get there.

Let that sink in for a moment. I see people check in to locations as soon as they walk in the door, but they don't need to. Sure, you may not get the immediate benefit of knowing which of your friends might be nearby, but maybe you should sort that out in advance.

For example, I am known among my friends for posting photos of my meals through Brightkite. What many of them don't realize is that I often check in to a location after I have already left or (if it's near my house) as I am leaving. This has caused a couple awkward moments when a nearby friend is notified of my proximity and comes looking for me.

Hide Your Check-ins

Hide your check-ins from all but your trusted friends. And I don't mean those Facebook friends who you met once while in a mosh pit or that you haven't seen since second grade.

You don't need to Tweet to the entire world where you are. Sure, if it's a major event and you want to brag then go for it, but understand the risk. If you Tweet or check in for every morning visit to the local coffee hut, not only will people know where you are right now, you will be telling them where you are tomorrow or next week. Establishing a pattern of behavior makes it easy for someone to predict your moves.

Consider hiding your Foursquare check-ins and not Tweeting every one; you can still participate in the overall game. Lock down your Facebook profile from the general public. Consider disabling the geotagging from third-party applications that feed to Twitter.

Get a House Sitter

Some of you may be aware that I was just in Houston speaking at a conference. I was more than happy to post my progress via Foursquare check-ins, Brightkite photos, and an assault of Tweets. Anybody could have wandered over to my house for some pillaging, but would have been surprised to find that someone was already there. In fact, I was able to split the duties across two people, so it was better populated than when I am in town.

If you have the luxury of a roommate, house sitter, guard dog, militia, etc., then you may be in good shape already. But consider whether that person at your house is someone you want to put at risk (granted a rather remote risk), or if that person is comfortable with being on watch.

Related articles:

Continue to read up, you may come up with some ideas that work better for you than my suggestions.

• The dark side of geo: PleaseRobMe.com at CNET.
• Are We All Asking to Be Robbed? at Mashable.
• Google Buzz: Privacy nightmare at CNET.
• Facebook Privacy Complaint Ignites War of Words at PCWorld.
• Twitter Your Way to Getting Robbed at Mashable.
• HOW TO: Make Your Small Business Geolocation-Ready at Mashable.
• How Robbers Did Their Dirty Deeds Before Foursquare at Mashable.
• Friday Poll: Do Location Check-In Services Freak You Out? at Mashable.

Enjoying Thanksgiving with Social Media

A lot can be said about the value of social media, with arguments for real business value or ways to stay connected with friends and family or even that most of it is just egocentric drivel. As one of the purveyors of egocentric drivel in my Twitter stream, I can understand that it's not for everybody. I did find a way to garner at least some faint interest in naysayers, however.

Last year I hosted Thanksgiving dinner at my pocket-sized house and practically counter-free kitchen for a dozen people. Since I had been in the kitchen almost non-stop since the prior afternoon I wasn't in much of a position to entertain my guests, but I did have something they found fascinating. I had just discovered the Brightkite Wall.

For those who don't know, Brightkite is a microblogging service, like Twitter, that also has built-in support for photos and geolocation, allowing you to "check in" to a location and post messages and images about the place (or event, etc.). It predates Foursquare, but does not use the game model at all and allows you to check in from anywhere in the world, not a restricted list of pre-defined cities.

Watching the Brightkite wall, waiting for guests.

The Brightkite Wall essentially turns your display into a simple electronic billboard, showing a stream of posts (text and images) as they come through the service. Last year I fed this directly to my television and let my family watch people comment and post photos throughout the day, watching shot after shot of peoples' meals, kitchens, families, turkey failures, plate mishaps, and comments about naps. It seemed a little voyeuristic, but it was also a great way to experience Thanksgiving across the country as a whole, feeling some sort of connection with people I've never met. We watched meals ebb and flow with the timezones, people try to juggle more than one stop, and many missives about things for which people were thankful (and more than a few for what they were not thankful). It became quite an interactive affair in my house as everyone commented on their favorite images or updates and as they pressed me to post photos of our meal.

Some guests before dinner.

I finally get to eat.

This year I am not hosting, but I am bringing my laptop so, just in case anyone remembers, we can fire it up and watch this little slice of Americana play itself out throughout the day.

If you want to try this yourself, I have some configuration suggestions. First of all, you don't have to have a Brightkite account to use the wall. I recommend creating a Universe Stream instead of limiting it to one geographic area, one person, or one search term. Make sure you disable check-ins. You don't need to see that some guy named Ed checked in at 1313 Mockingbird Lane, you just want to see the comments and photos. If you want to see Twitter posts, you can enter Twitter search terms. These will help filter the tweets that get folded into the stream. You may need to adjust settings when you do it — when I ran this last year I didn't worry about Twitter spam or vulgarities.

Click for a full-size view of the configuration screen.

This little experiment made it much easier to explain what social media is and how it works, and I think it made for a richer Thanksgiving. I do recommend a big enough display that people can see from across the room, since nobody who's overeaten on Thanksgiving wants to be crowded by others around a laptop.

Enjoy your Thanksgiving and I look forward to your Brighkite posts (and tweets).