Friday, April 9, 2010

Mapping Location-Based Social Media

If you have been paying any attention to the social media space for the last few years, then you've watched the rise in location-based social media. A few years ago Loopt and Brighkite offered the ability for users to check in to a physical location. Then came Google Latitude, Foursquare and Gowalla. Each one had its selling point — games, competition, badges, pins, notifying when your friends are near, creating a history of your travels, and so on.

Part of the appeal of these tools is seeing where you have been, almost like a travelogue for a person, as well as tracking others (friends or family). Brighkite, for example, has offered a GeoRSS/KML feed for some time that you can feed into Google Maps or MapQuest, or really anything that can read the geo-tagged posts. It has taken some time, but the rest of the web is finally catching up:

  • Twitter is asking for your location, and displaying map links with tweets.
  • Facebook has announced its intent to track location.
  • Smart phone utilities are popping up to make it easier to track activity in a place.

Go ahead and read the rest of the article (and see the swanky screen shots) at Mapping Location-Based Social Media


  1. This is pretty comprehensive. I think you might have even beaten me on checking some of these new things out ;)

  2. Considering I don't have an iPhone, I am hella surprised. Feed me any others you hear about, your market is much denser (cooler) than mine.

  3. Checkin Mania has just added their app to Google Maps Apps. It's now a bit like the Foursquare Everywhere app on Bing: