Monday, September 20, 2010

Location-Based SM Examples in the Real World (at evolt.org)

Chicago Foursquare badge. Redskins Foursquare badge. University of Oregon Foursquare badge. University of Oregon Foursquare badge.

Whenever I speak about social media I usually field a few questions related to the location-based social media services. These include Foursquare, SCVNGR, Gowalla, Brightkite, Loopt, and now Facebook Places. The questions revolve around who is using them and why. While it's possible to see and explain the potential in these services, sometimes tangible examples are needed, and usually more than just explaining how awesome drink specials can be once you're the "mayor" of a venue. I wrote up some examples for evolt.org, and the article is now live on the site. The examples I use:

  • The Ferris Bueller's Day Off Movie Experience
  • NFL
  • National Post at Toronto International Film Festival (TIFF)
  • Universities
  • STD Testing

Of course, the day after I wrote this article, more stories came out about location-based services and real world applications, but I'll save those for a follow-up article. Now go read the article: Location-Based SM Examples in the Real World

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