You Get What You Pay For

First off, let me apologize for ending the title of this post with a preposition. I am playing off an idiom, so I think I have some leeway. Besides, "You get that for which you pay" just doesn't roll off the tongue.

In the last week I have watched two free web services I use announce (in some fashion) that they are going away. This has caused a good deal of frustration and anger on behalf of users. And it's all just a repeat of things I have seen on the web for 15 years now.

I have watched the Brightkite blog, Facebook page and Brightkite/Twitter accounts get hammered with angry and abusive comments from users (Brightkite Yields to Foursquare, Gowalla, Etc.).

I have watched on Twitter as people have derided Yahoo's decision to shut down del.icio.us, the place where they have shared and stored bookmarks for years (Leaked Slide Shows Yahoo Is Killing Delicious & Other Web Apps at Mashable).

I felt vindicated when Google decided to pull the plug on Google Wave, partly owing to the fact that nobody could quite figure out how to wield something that was a floor wax and a dessert topping all in one (Google Wave is Dead at ReadWriteWeb).

I have watched as some of the URL shorteners on which we have come to rely for services like Twitter have announced that they are going away, or have just disappeared (List of URL Shorteners Grows Shortener).

I, and perhaps the entire web, breathed a sigh of relief when Geocities announced it was going to take a dirt nap — and finally did (Wait - GeoCities Still Exists?).

I remember when both Hotmail and Yahoo decided it was time to start charging for access to some of the more enhanced features of the free email they offered users (Say Goodbye to Free Email).

I saw people panic when they might lose access to all sorts of free video, photos, and even text content from CNN, Salon, and others (End of the Free Content Ride?).

We Get It; You've Been There, What's Your Point?

These services all have a couple key things in common:

1. Users have put a lot of time, energy, and apparently emotion into these services.
2. They are free.

The second point, in my opinion, should mitigate the first point. If you as a user are not paying to use a service, then is it a wise decision to build your social life or your business around it? Do you as a user not realize that these organizations owe you nothing?

As Brightkite announced the shuttering of its core service with only a week heads-up, they were kind enough to allow users to grab their data via RSS feeds. Yahoo hasn't even formalized the future of del.icio.us, but already fans have found a way to grab the data. But in both of these cases, if you as a user aren't backing up your data, keeping an archive, or storing it elsewhere, whose fault is it really that you might lose it all?

Is it wise to build a social media marketing campaign on Facebook, a platform notorious for changing the rules (features, privacy controls, layout, etc.) on a whim? Is relying on a free URL shortener service a good idea as the only method to present links to your highly developed web marketing campaigns? Should you really run your entire business on the features offered by Gmail, Google Calendar, Google Docs, etc? If you have to alert staff/friends/partners to something important in a timely fashion, can you really trust Twitter to do what you need?

The culture of the web (nee Internet) has always been one of an open and sharing environment, where people and organizations post information that they understand will be shared/borrowed/stolen/derided. Somehow users of the web have come to expect that everything is, or should be, free. Look at the proliferation of sites to steal movies and music as an example on one end of the spectrum. On the other end is the reliance on Wikipedia by every school kid across the country instead of a purchased encyclopedia.

Let's all take some time to evaluate our plans and what we are doing. When that vendor who builds Facebook campaigns comes back to tell you that what he/she built last year won't work this year due to a Facebook change, there is your cost. When you have to take time from your real work to download all your bookmarks just so you can try to find a way to share them again or even get them into your browser, there is your cost. When you build a business on the back of a Twitter API and have to retool your entire platform due to an arbitrary change in how you call the service, there is your cost. When your Google Doc is sitting in "the cloud" and you're sitting in a meeting without wifi just before you have to present it, there is your cost.

This cost, however, ignores something that can't be measured on your end with dollars. The cost of sharing your personal information, your activities, your habits, are all your daily cost for using many of these services.

You may be under the impression that I have something against these free services. The use of this very blog should tell you otherwise. Instead I have something against users who have an expectation of free, top-notch service from organizations who are really only around as far as their cash flow can sustain them.

I keep my bookmarks on my local machine and just share the files between computers. I have been archiving my Brightkite photos since I started using the service, and archiving the posts to Twitter and Facebook, all the while backing up my Twitter stream. I use locally-installed software (MS Word, OpenOffice) writing to generic formats (RTF, etc.) and keep the files I need where I can access them (file vault on my site). I pay for a personal email service in addition to maintaining a free one. Other than Twitter, with its character limits, I avoid URL shorteners (and have no interest in rolling my own). I signed up for Diaspora in the hopes that I can funnel all my social media chaos to the one place I can take it with me. I keep a landline in my house so when the power goes out I can still make a phone call to 911.

I don't tweet my disgust when Facebook changes its layout. I don't post angry comments on Brightkite's wall when they kill a service. I don't try to organize people to take their time to rebuild Google Wave when I cannot. I don't punch my co-worker when he buys me a sandwich and the deli failed to exclude the mayo.

Let's all take some personal responsibility and stop relying solely on something simply because it's free. Your favorite free thing is different or gone (or will be). Suck it up and move on.

Update: January 10, 2011

Alex Williams at ReadWriteWeb echoes the general theme of expecting free stuff in the post "Dimdim: The Risk of Using A Free Service."

Update: January 12, 2011

Free sometimes means "full of malware and viruses," even when you are just installing free themes for your blog: Why You Should Never Search For Free WordPress Themes in Google or Anywhere Else

Update: January 2, 2014

Jeffrey Zeldman explains the process in a narrative: The Black Hole of The Valley

Brightkite Yields to Foursquare, Gowalla, Etc.

Brighkite has made an announcement today that affects me and a handful of other people (not counting all the people on Facebook whose timelines I inadvertently spam): Brightkite is dropping check-ins, posts and streams.

Brightkite started 3 years ago with a Twitter-like ability to share your random musings. However, it took the Twitter idea further and integrated built-in photo sharing and geolocation for each post. It was a while before Twitter even opted to offer location in tweets, and it still relies on third-party services to link photos. Brightkite also allowed for comments on posts and more robust friend (and fan) management. But being better or first didn't quite count (which reminds me, does anyone have a Betamax VCR I can borrow?). From Brightkite regarding place check-ins, photos, and user/place streams:

These features were the defining element to our company 2 and 3 years ago, but we no longer believe they are sufficiently unique or defining to be our focus, so we are dropping them.

Brightkite itself is not going away. It will focus on its group text feature, something for which I do not have any need. I did practically eulogize the loss of these features three months ago when Brightkite announced its first change in direction (Brightkite Changes Direction). I'll spare you the recap.

Others Starting to Offer Similar Features

This isn't the only change in the location-based social media space, however. The idea of attaching photos to places and not just tweets has been gaining traction. Last March, Gowalla offered the ability to attach photos to a place (The Location-Based Wars Rage On: Gowalla Adds Comments, Photos & More). Users checking in to a place can see images from other users or contribute their own. The interface for the mobile application is a bit clunky, and it's not a major feature of the service, but it re-creates some of what we saw in Brighkite.

Gowalla announced just a few days ago that it is going to integrate with Foursquare and Facebook places, allowing users to see their friends in one stream of activity. This is a converse of the single-point check-in service offered by Check.in, offered by Brighkite, that allows users to check in to Brighkite, Foursquare and Gowalla at once using some place matching tricks.

Just yesterday Mashable posted a theory that Foursquare is going to add photo sharing, based on a screen shot from a user and comments made by the Foursquare CEO about new features in the works. If Foursquare is really offering this feature, it essentially re-creates a core feature of Brigktkite. Whether it will offer a stream of photos with comments is anyone's guess. If it does pan out, it keeps Foursquare ahead of Gowalla, owing partly to Foursquare's Tips feature (Brightkite Photo Tips, anyone?).

Gowalla and Foursquare aren't the only players in the location-based world of photos. For those who know me, Foodspotting is right up my alley, allowing users to post food photos that are associated with food venues. SCVNGR also allows people to post photos with places as part of its overall game model, awarding points for the activity. There just isn't a good way to access those photos for users who are just checking in to a place to play the game. Facebook Places tries to offer some of these features, but it gets lost in the mountain of other things users can do on Facebook and certainly has its own batch of privacy issues beyond just giving up your location.

While users can now associate a tweet with a place and post a photo readily from their mobile phones, the existing photo sharing services don't provide a way to see all images associated with a place. That is why place-centric services are starting to see the value of relying on user-generated imagery to bolster their core offering — checking in to places. In the end, being able to see photos of food, the venue, the crowd, the lighting, specials, and the local drunk may be far more compelling reasons to use a check-in service than earning badges or pins.

That Brighkite is stepping away from this saddens me, but there are clearly going to be others offering at least some of those core features in the near future.

Related Articles:

• Thanksgiving and Social Media, Redux
• Brightkite Changes Direction
• Why We Check In: The Reasons People Use Location-Based Social Networks (my Brightkite use is referenced in the article)
• Securing Facebook Places (from Your Friends)
• Twitter Pushes into Places
• Travelogues, Places and Meetups
• Brightkite Tries Another Angle
• The Future of Check-ins at evolt.org
• Mapping Location-Based Social Media at evolt.org
• Real World Hyperlinks at evolt.org
• Don't Let Social Media Get You Robbed (or Stalked)
• Enjoying Thanksgiving with Social Media
• We are thankful for... at the Brightkite blog

Location-Based SM Examples in the Real World (at evolt.org)

Whenever I speak about social media I usually field a few questions related to the location-based social media services. These include Foursquare, SCVNGR, Gowalla, Brightkite, Loopt, and now Facebook Places. The questions revolve around who is using them and why. While it's possible to see and explain the potential in these services, sometimes tangible examples are needed, and usually more than just explaining how awesome drink specials can be once you're the "mayor" of a venue. I wrote up some examples for evolt.org, and the article is now live on the site. The examples I use:

• The Ferris Bueller's Day Off Movie Experience
• NFL
• National Post at Toronto International Film Festival (TIFF)
• Universities
• STD Testing

Of course, the day after I wrote this article, more stories came out about location-based services and real world applications, but I'll save those for a follow-up article. Now go read the article: Location-Based SM Examples in the Real World